Hi, I'm Suzy

I’m a Product Designer based in Canada, with ample experience in Fintech. I have experience designing a range of B2C and B2B products, and have worked extensively with iOS, Android, and mobile/desktop web products. I’ve also worked closely with marketing and brand, all while moonlighting as a front-end web developer (this website is made from scratch!).

2.0 Website

The Couver Financial website is the primary user interface for Couver - acting as a conduit to inform users of our product selection as well as the company values and careers page.

3.0 Subscription

The subscription rewards feature was ideated and designed as our key value proposition - allowing users to get rewarded for using Couver to pay for their own subscription purchases.

3.1 Friend's Referral

Couver’s referral system was one of our primary user acquisition features, with a tiered interface to add a bit of gamification and goal-setting to a common process.

3.2 Offers Feature

The Offers page was created to both give our users a way to unlock more value while using their Couver Card, while also acting as a platform to display partnered brands and stakeholders.

4.0 Web Portal

A pseudo-B2B product, the Couver Web Portal was an internal software created to streamline customer & client management for Couver’s customer service, marketing, and finance teams.

5.0 Design Materials

I established design systems, guidelines and worked closely with the marketing team to improve consistency in Couver Financial's visual identity, branding, and communications.

6.0 Side Projects

To keep creative juices flowing and to challenge myself to grow, I’m constantly practicing new design styles or learning new coding languages. You can check some of my work on Instagram, where I post daily.